Paramount Service
Background:
Paramount was established in 1962 by the Dye family in West End, Alabama. Client believed exceptional customer service as pivotal, and the driving force behind any successful business. With this in mind, Paramount has grown from a small local operation to a successful mid-sized company now servicing four states (Alabama, Georgia, Tennessee and Virginia). The client’s business policy is to simply ensure that the most exceptional quality of linen products are delivered to our valued customers, and that prices that they can feel joyous about.
The Problem:
Due to stiff business competition in their business sector in Birmingham, the company was starting to appear lower and lower with each day on Google’s search rankings. Also, being a locally-operating mid-scale business, they wanted to acquire cost-friendly SEO services that could also reap enough rewards for them.
The Challenge:
Rank Local SEO Team were contacted by the organization and tasked with the following goals-
- Lead Generation and Direct Marketing
- Selecting and catering to a target audience around Birmingham, Alabama, they also wanted to rank in other states like Georgia, Tennessee and Virginia.
- Increase Raw Traffic to the ‘MTM Events’ Website
- To boost the viewer ratio
- To have their keywords rank among the top 10 results for event planners.
- Increase customer awareness
- Increase customer awareness
Overall, the website was required to become more SEO friendly.
Courtesy of the extensive knowledge and experience possessed by our SEO team, they were able to make proper strategies and meet the challenges by employing the following step by step approach-
- Formulate an SEO team and finalizing a fixed approach after extensive research and discussion.
- The team analyzed their campaign for selecting the target audience through Google Page One.
- We make a complete plan of website OnPage and OffPage SEO.
- Find the best monthly searches keywords
- We started off by optimizing the website’s Homepage by using long-tail keywords and short URLs.
- Google Search was improved by changing the Title Tags and Meta Descriptions.
- Then we optimized the inner content of the website. The content was not only made to look more impressive but the terms included were also SEO friendly.
- Optimized all the website (Speed, Heading, Image alt & Optimized)
- Then we created online directories and claim listings to boost the website’s online presence.
- Complete Link-Building activities for ranking
The Result:
- The number of Sessions increased by a whooping 53%
- The average time on Page for each visitor increased by 37%
- Site Traffic (the number of users expected to visit the website in the following month) increased exponentially through Google organic local search
- The total number of users increased by 73%
- 70% of keywords are included in the top 10 results.
- Recently we have just been approached by the Company to help them repair their poor reviews on Google and enhance their Average ratings. They are also considering their website redesign.
